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Latest from the blog

Is your class ad-savvy? 7 ideas for teachers

By |January 29th, 2019|

Childhood has become increasingly commercialised as young people spend more time online, inside and outside school. The average person is estimated to see a whopping 5,000 adverts every day. These activities will help your students develop a healthy scepticism towards the marketing content that permeates their online world. Invite your class to share examples of subtle or “hidden” advertising [...]

Online advertising: Why we need to educate young people

By |January 29th, 2019|

Games, videos, news stories, social media posts and memes. Online advertisers often disguise their marketing messages as entertainment or information. You may know the difference, but do children? Online advertisers are using increasingly sophisticated marketing techniques, making it harder for young people to recognise when they are being sold to. The Advertising Standards Authority currently recommends that sponsored social [...]

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