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Is your class ad-savvy? 7 ideas for teachers

Childhood has become increasingly commercialised as young people spend more time online, inside and outside school. The average person is estimated to see a whopping 5,000 adverts every day. These activities will help your students develop a healthy scepticism towards the marketing content that permeates their online world. Invite your class to share examples of [...]

By |January 29th, 2019|

Online advertising: Why we need to educate young people

Games, videos, news stories, social media posts and memes. Online advertisers often disguise their marketing messages as entertainment or information. You may know the difference, but do children? Online advertisers are using increasingly sophisticated marketing techniques, making it harder for young people to recognise when they are being sold to. The Advertising Standards Authority currently [...]

By |January 29th, 2019|

Teach your child to spot hidden advertising online

Advertising online is often disguised, making it tricky for young people to recognise when they are being sold to. Promotions often appear in the form of a game, quiz, competition, video, social media post or news story.  Here are the tell-tale signs to help you and your kids detect adverts online. 1. Ad labels which [...]

By |January 29th, 2019|

Be ad-aware! 11 chats to have with your child

Our children are “the most marketed to generation in history”, but they can develop a critical eye for commercial content. Here's how: Talk about the adverts they have spotted online. Find out which adverts your child has seen online. Which do they like? Which don’t they like, and why? Point out the various places that [...]

By |January 28th, 2019|

11 Ideas to Save Democracy in the Internet Age

Democracy won’t save itself. A combination of drastic action from citizens, bold ideas and radical reform is necessary to reinvest democracy with moral authority and strength to survive digital age. Here are eleven ideas which can save it. Own your opinion While time and attention poverty in our ever-accelerating culture means we are always looking [...]

By |July 24th, 2018|

Why ALL pupils need to be taught to spot fake news

According to Andreas Schleicher - education chief at think tank OECD and one of the world’s most influential thinkers about education - ALL pupils need to be taught to spot fake news so so that they aren’t duped by unreliable claims on social media or falsified information. "In the past, when you needed information, you went to [...]

By |March 22nd, 2017|