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‘Misinformation’ TEDx talk by DLSCo co-founder

With a snap election looking highly probable and the volume of online misinformation seen during the 2017 General Election set to continue, how can we ensure the electorate is making well-informed voting decisions? Our co-founder, Shelley Metcalfe spoke recently at TEDx Macclesfield about the cost of careless clicks, how we are all part of the problem [...]

By |October 16th, 2019|

Is your class ad-savvy? 7 ideas for teachers

Childhood has become increasingly commercialised as young people spend more time online, inside and outside school. The average person is estimated to see a whopping 5,000 adverts every day. These activities will help your students develop a healthy scepticism towards the marketing content that permeates their online world. Invite your class to share examples of [...]

By |January 29th, 2019|

Online advertising: Why we need to educate young people

Games, videos, news stories, social media posts and memes. Online advertisers often disguise their marketing messages as entertainment or information. You may know the difference, but do children? Online advertisers are using increasingly sophisticated marketing techniques, making it harder for young people to recognise when they are being sold to. The Advertising Standards Authority currently [...]

By |January 29th, 2019|

Teach your child to spot hidden advertising online

Advertising online is often disguised, making it tricky for young people to recognise when they are being sold to. Promotions often appear in the form of a game, quiz, competition, video, social media post or news story.  Here are the tell-tale signs to help you and your kids detect adverts online. 1. Ad labels which [...]

By |January 29th, 2019|

Be ad-aware! 11 chats to have with your child

Our children are “the most marketed to generation in history”, but they can develop a critical eye for commercial content. Here's how: Talk about the adverts they have spotted online. Find out which adverts your child has seen online. Which do they like? Which don’t they like, and why? Point out the various places that [...]

By |January 28th, 2019|

11 Ideas to Save Democracy in the Internet Age

Democracy won’t save itself. A combination of drastic action from citizens, bold ideas and radical reform is necessary to reinvest democracy with moral authority and strength to survive digital age. Here are eleven ideas which can save it. Own your opinion While time and attention poverty in our ever-accelerating culture means we are always looking [...]

By |July 24th, 2018|

The Big Sister Guide: Getting it Right on Social Media

OK, I’ll come clean. I’m pretty obsessed with social media. The gram. The tweets. It’s great. It’s addictive. And, can you blame me? When I was little, iPhones weren’t even a thing. The arrival of the internet was like a time travelling expedition and me and my friends were the first out of the space [...]

By |June 13th, 2018|

The smartphone survival guide – 10 top tips for parents, by parents!

Raising a child is all about milestones: first tooth, first steps, first day at school and nowadays their first smartphone? While this may be a peculiar concept for some parents, we cannot deny that when it comes to mobile phones the question is no longer “will I buy one for my child?” but “when?”. On [...]

By |March 2nd, 2018|