Shelley

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About Shelley Metcalfe

Founder and Director, The Digital Life Skills Company CIC

Is your class ad-savvy? 7 ideas for teachers

Childhood has become increasingly commercialised as young people spend more time online, inside and outside school. The average person is estimated to see a whopping 5,000 adverts every day. These activities will help your students develop a healthy scepticism towards the marketing content that permeates their online world. Invite your class to share examples of [...]

By |January 29th, 2019|

Online advertising: Why we need to educate young people

Games, videos, news stories, social media posts and memes. Online advertisers often disguise their marketing messages as entertainment or information. You may know the difference, but do children? Online advertisers are using increasingly sophisticated marketing techniques, making it harder for young people to recognise when they are being sold to. The Advertising Standards Authority currently [...]

By |January 29th, 2019|

Teach your child to spot hidden advertising online

Advertising online is often disguised, making it tricky for young people to recognise when they are being sold to. Promotions often appear in the form of a game, quiz, competition, video, social media post or news story.  Here are the tell-tale signs to help you and your kids detect adverts online. 1. Ad labels which [...]

By |January 29th, 2019|

Be ad-aware! 11 chats to have with your child

Our children are “the most marketed to generation in history”, but they can develop a critical eye for commercial content. Here's how: Talk about the adverts they have spotted online. Find out which adverts your child has seen online. Which do they like? Which don’t they like, and why? Point out the various places that [...]

By |January 28th, 2019|

Parents – share your smartphone wisdom!

One of the questions we hear most often from parents is "what is the right age for a child to get their first smartphone"? The truth is, there is no "right" age to give a child a smartphone. There is, however, plenty that can be done to help your child avoid the potential pitfalls when [...]

By |January 23rd, 2018|

5 simple strategies to build teens’ online resilience

The number of schools clamping down on the use of smart phones during school hours is increasing as reports point to the harmful effects of social media on young people’s well-being. There is speculation that social media may be fueling a mental health crisis - and some research suggests that heavy use could linked to poor mental [...]

By |August 15th, 2017|

Why ALL pupils need to be taught to spot fake news

According to Andreas Schleicher - education chief at think tank OECD and one of the world’s most influential thinkers about education - ALL pupils need to be taught to spot fake news so so that they aren’t duped by unreliable claims on social media or falsified information. "In the past, when you needed information, you went to [...]

By |March 22nd, 2017|